Welcome to Smilecare
Smilecare is consultation based and will only advise you to use a plan that is to your benefit. Our team has successfully converted many practices and can advise you on the best way to convert your own practice.
Smilecare makes sound economic sense and can save you literally tens of thousands of pounds, for example a practice with 1,000 patients can save almost £20,000 a year over the most expensive competitor in the market; that’s £200,000 over ten years.
It is a result of over thirty years experience of working exclusively with the dental profession and has been refined to the point that we can offer the service on a set fee basis. As such, Smilecare will not only save you a considerable amount of time, it could also save you a great deal of money.
Meet the team
George Manolescue
FCA CHAIRMAN
A fellow of ICAEW George has more years’ post qualification experience than he wishes to recall and now more than four decades of working with the dental sector. George knows since the creation of Smilecare more than 20 years ago, the sector has changed enormously and still continues to fascinate him, he admits it is his life’s work and will remain so for some time to come.
Away from the office his joy is spending time with his wife Prue, their three daughters, and now five grandchildren. George’s passions are fast cars, Rugby Union, great wine, good company and rock and blues, with an overall favourite: Led Zeppelin, truly the DB’s.
Kelly Webster
ACICM MANAGING DIRECTOR
Kelly joined Smilecare in early 2008 and has managed the company since January 2010. Kelly is very particular about the high level of service that Smilecare give to their clients, ensuring each client receives a very personal experience.
Kelly is an Associate Member of the Chartered Institute of Credit Management (CICM). Kelly is very athletic and spends most evenings and weekends working out with weights, cardio training and walking. Kelly enjoys travel with her family and friends, and helps animals in need. Kelly supports Tiggywinkles, The Fox Project, The Salvation Army and Cancer Research.
Bethan Cameron
ADMINISTRATION MANAGER
Beth joined Smilecare in early 2016 and administers all areas of the business, meeting with practice principals and managers, talking to any of their patients with enquiries whilst completing the day-to-day duties.
Beth has a very personal service with the practice managers and will go out of her way to help them.
In her spare time Beth coaches (and plays) womens and childrens football, spends time with her family and enjoys going on long walks with her chocolate lab, Gracie.
Tracey Lawson
ADMINISTRATION
Tracey is the newest member of the team joining in 2024 and is assistant to Bethan with administration for the business.
Tracey began her dental career over 25 years ago as a dental assistant and has worked in multi specialised dental practices within the NHS and privately. Tracey also had the pleasure of being a Civil Servant in the Royal Air Force for a number of years.
Tracey later transitioned into becoming a practice manager and was responsible for the operations and smooth running of the practice and to ensure everyone in the practice work as one to safely deliver the services.
In her spare time, Tracey volunteers at Aylesbury Food Bank and has a ‘food bank cabinet’ on my front driveway for the general public to donate much needed food supplies. Tracey enjoys spending time with family & friends and going on walks with my two mad dogs – Toby & Willow.
Chloe Webster
ADMINISTRATION
Chloe joined Smilecare in January 2024 and assists Kelly and Bethan with setting up new patients on the system. Chloe is a very keen animal lover (like her mum!) and loves to spend time with her cat, Morgana. Chloe enjoys anime, cooking and horror films and spends time weekly volunteering at the RSPCA cattery.
Contact us for more information
Contact Page
“My first encounter with Kelly and Smilecare was at a practice that I was working as an associate at. During this period I received nothing but positive feedback from the professionalism and level of customer service that they provided. When I opened my own practice, Didcot Dental Studio, I looked into a few different providers for a Practice Membership Plan. During this process of making a decision, I was impressed by Smilecare on the entire team’s ability to rapidly respond to any queries I had, and clearly explain how their product could benefit my practice. When we actually implemented Smilecare’s Practice Membership Plan system again, Kelly and all the team went above and beyond, to make sure that we felt supportive. Kelly personally came down on our Invisalign Open Day on a Bank Holiday weekend, and helped with signing up patients to the Practice Membership Plans, Orthodontic instalment plans, as well as spending time training our newly recruited stuff. I would highly recommend Smilecare to any dental practices thinking about implementing a Practice Membership Plan.”
Pasha Fath, Co-Owner,
Didcot Dental Studio
